Social media & Google ads in Lethbridge, Alberta
Ad spend that comes back as real customers.
Anthem Image Marketing plans, creates and manages paid campaigns on Facebook, Instagram, Google, YouTube, TikTok and LinkedIn for businesses across Alberta, with one goal: turning your ad spend into more calls, enquiries and customers.
The problem with most ad accounts
Boosting posts isn't an advertising strategy.
Most Southern Alberta businesses we audit are spending real money on ads nobody is watching closely. The budget goes out every month. The results are a guess.
What we typically find in an audit
Broad targeting, missing negative keywords, weak landing pages and tired creative quietly drain budget. We find it and fix it first.
Chasing the wrong numbers
Campaigns left on default settings chase cheap clicks and likes instead of calls, enquiries and purchases.
Tired, generic creative
Stock images and recycled templates get scrolled past. People in Lethbridge respond to real faces, real places and real offers.
Set it and forget it
Campaigns that aren't tested and adjusted slowly get more expensive. Small leaks add up to thousands in wasted spend each year.
Clicks that land nowhere
Sending paid traffic to a homepage that wasn't built to convert is like paying for a billboard with no phone number on it.
Your competitors are already paying for the customers you want. The only question is who gets the better return.
Platforms we manage
Every platform your customers use. One team running all of it.
We don't push you onto the platform we like best. We put your budget where your buyers are already looking, then keep shifting it toward whatever produces the lowest cost per customer.
Facebook ads
Offers, events and retargeting aimed at the people and the city you serve.
Instagram ads
Reels, Stories and feed placements built from scroll-stopping creative, with in-house photo and video shoots available.
Google Search ads
Show up at the top of Google the moment someone in Alberta searches for what you sell, with tight keyword control.
Local Services Ads
Pay-per-lead placements above regular results, with the Google verified badge that builds trust fast.
YouTube ads
Skippable, in-feed and Shorts video ads that put your story in front of local viewers for a fraction of TV costs.
TikTok ads
Native-feeling video that reaches younger Alberta audiences where they actually spend their time.
LinkedIn ads
Target decision makers by job title, industry and company size for B2B services, industrial suppliers and hiring.
Microsoft (Bing) ads
An overlooked search network with less competition and lower click costs, reaching an older, higher-income audience.
Display & retargeting
Most people don't buy on the first visit. Stay in front of people who have already shown interest until they're ready to call.
How a dollar becomes a customer
We manage the whole journey, not just the ad.
An ad is only the first step. We plan and manage every stage between someone seeing your business and your phone ringing.
- Stage 1
They see your ad
The right audience, in the right towns, with creative made to stop the scroll.
- Stage 2
They click
Headlines and offers tested until we find what your market responds to.
- Stage 3
They convert
Clear offers and calls to action built to turn visits into enquiries, with custom landing pages available.
- Stage 4
You get the customer
Calls, enquiries and bookings land with you, and we keep shifting budget toward the ads that bring them in.
Your ad spend goes to the platforms. Our job is making sure every dollar comes back working harder.
What's included
Everything it takes to run ads that pay for themselves.
Most agencies hand you a campaign. We handle the whole system around it, from the first strategy call to ongoing adjustments.
Strategy & targeting
- Ad account audit and competitor research
- Offer and messaging strategy
- Audiences by interest and behaviour
- Targeting your city and service area
- Keyword research and negative keyword lists
- Budget planning and platform mix
Creative that stops the scroll
- Ad copywriting and headline testing
- Graphic design and carousel ads
- Ads sized for every feed, Story and Reel placement
- Offer and hook testing
- Your existing photos and video put to work
- Fresh creative rotated to fight ad fatigue
Optimization & support
- Budget and audience adjustments as needed
- A/B testing of ads, headlines and offers
- Retargeting and lookalike audiences
- Ads pointed to the best page on your site
- Clear calls to action on every ad
- Strategy calls to review results
Available add-ons
Quoted separately, based on what your campaigns need.
- +Professional photography shoots
- +Videography and video ad production
- +Reels, TikTok and YouTube video editing
- +Drone footage
- +Custom landing page design and builds
- +New ad account setup or rebuilds
- +Business profile and page setup
Why businesses switch
What's different when Anthem runs your ads.
Plenty of agencies in Lethbridge and Calgary can press the launch button. Here's what you get with us that you won't get from a typical agency or freelancer.
Our process
A clear path from first call to profitable ads.
No guesswork and no surprises. You'll always know what we're doing, why we're doing it and what it's producing.
- Week 1
Audit & strategy
We review your current ads, website and competitors, then map the platforms, offers and budget most likely to bring you customers.
- Weeks 1 to 2
Creative & launch prep
We write the ad copy and design the ads. Landing pages, photo and video can be added.
- Weeks 2 to 4
Launch & learn
Campaigns go live with multiple audiences and ad variations so the data shows us quickly what your market responds to.
- Every month after
Optimize & scale
We cut what isn't working, put more budget behind what is, and meet with you to review results and plan next steps.
Lethbridge, Alberta & Canada
Built in Lethbridge. Running ads across Alberta.
From single-location shops on Mayor Magrath Drive to multi-location brands in Calgary and Edmonton, we build campaigns around how your customers actually search, scroll and buy.
- Trades & home services
- Roofing & construction
- Medical & aesthetics
- Dental
- Auto dealerships
- Real estate
- Restaurants & hospitality
- Retail & ecommerce
- Professional services
- Agriculture & industrial
- Fitness & wellness
- Non-profits & churches
- Recruiting & hiring
Serving Lethbridge, Coaldale, Taber, Raymond, Picture Butte, Coalhurst, Fort Macleod, Cardston, Pincher Creek, Magrath, Claresholm, Vulcan, Medicine Hat, Brooks, Calgary, Okotoks, High River, Airdrie, Red Deer, Edmonton, Grande Prairie and businesses across Canada.
FAQ
Paid advertising questions, answered.
These are the questions Lethbridge and Alberta business owners ask us most before they start running ads.
How much should my business spend on Facebook or Google ads?
It depends on your market, your goals and how much a new customer is worth to you. A focused local campaign in Lethbridge can start modestly, while competitive markets like Calgary and Edmonton usually need more. We'll recommend a starting budget in your free audit and scale it up only when the numbers prove it's working. Your ad spend is paid directly to the platforms and kept separate from our management fee.
Should I run Facebook ads or Google ads?
Often both, for different jobs. Google Search catches people actively looking for what you offer right now. Facebook and Instagram create demand by putting your offer in front of the right people before they start searching. We'll show you where the best return is and adjust the mix as results come in.
What's the difference between boosting a post and running real ads?
Boosting pushes a single post to more people, usually optimized for likes and engagement. A proper campaign built in Meta Ads Manager uses tested audiences, multiple creative variations and clear goals like leads or purchases. The difference in cost per customer is usually significant.
How quickly will I see results?
Search ads can start generating calls within days of launch. Social campaigns typically need two to four weeks of data to settle in, and most accounts keep improving over the first few months as we test and refine. We keep you updated from week one so you're never left wondering.
Do you create the ads, or do I need to supply content?
Ad copy and graphic design are part of our ad management. If you'd like fresh photography, video or drone footage, our in-house production team can shoot it as an add-on. Already have great photos or video? We'll put them to work.
Do I need an ad account already set up?
No. If you're starting from scratch, we can build new ad accounts for you as a setup add-on. If you already have accounts, we'll review them first. Some can be built on, but accounts that were set up incorrectly often need to be rebuilt, and we'll tell you honestly which makes sense.
Can you take over the ads I'm already running?
Yes. We start with a full audit of your current campaigns, targeting and landing pages to find where budget is being wasted. From there we'll recommend whether to improve what you have or start fresh with a clean rebuild.
Do you only work with Lethbridge businesses?
We're based in Lethbridge and know Southern Alberta well, but we run campaigns for businesses across Alberta, including Calgary, Medicine Hat, Red Deer and Edmonton, and across Canada.
Free ad account audit
Find out what your ad spend should be earning.
We'll show you where your budget is leaking, what your competitors are running and the fastest path to more customers from paid ads.
Your free audit includes
- A no-pressure strategy call with our team
- A review of your current ads and website
- Research on what your competitors are running
- A recommended budget and platform plan